Multi-platform content strategy
One topic, multiple formats: learn to maximize the impact of each idea by intelligently repurposing it across all your channels.
Identify your pillar topic
Start from a strong topic from your monitoring or expertise. This pillar topic will be the foundation for all your derived content. It must be rich enough to fuel a long-form article, social posts and an email.
💡 A good pillar topic answers a question your audience asks regularly.
Create your long-form content
Write an in-depth blog article with Iradia's Studio. This is your reference content, the one that provides the most value and ranks best. It serves as raw material for all derived formats.
💡 Structure your article with clear subsections: each one will become a standalone social post.
Repurpose into short formats
Iradia automatically transforms your article into LinkedIn posts, X threads, carousels and Story excerpts. Each format respects the target platform's conventions: length, tone, structure and adapted call-to-action.
💡 Adapt the hook to each platform. What works on LinkedIn does not work on X.
Prepare your newsletter
Synthesize the key points of your article into a concise and engaging email. Add a link to the full article to drive traffic. Iradia helps you structure the email with a catchy subject line and a clear CTA.
💡 Your newsletter should provide value on its own, not just redirect to the article.
Schedule and stagger your publications
Use Iradia's Planner to spread your content over 1 to 2 weeks. The blog article goes first, followed by spaced social posts, then the newsletter. This strategy maximizes visibility without tiring your audience.
💡 Leave 24 to 48 hours between each derived publication to maintain engagement over time.
Multi-Format Studio
Generate articles, social posts, newsletters and carousels from a single topic.
Editorial Planner
Visualize and schedule all your publications on a centralized calendar.
Monitoring Feed
Find relevant pillar topics through automated market surveillance.
How many derived pieces can I create from a single article?
A well-structured article can generate 5 to 10 derived pieces: 2-3 LinkedIn posts, 1-2 X threads, 1 newsletter, 1-2 carousels and Story excerpts. Iradia automates this repurposing.
Should I publish the same content on all platforms?
No. Each platform has its own conventions. Iradia adapts the tone, length and format to each channel. A LinkedIn post will be professional and structured, while a tweet will be more direct and punchy.
Does this strategy work for small teams?
This is precisely where it is most effective for small teams. Instead of creating 10 different pieces, you create 1 and Iradia repurposes it. You save hours every week while maintaining a consistent presence.