Strategic monitoring guide
Automate your market surveillance and never miss an important trend in your industry again.
Define your monitoring objectives
Identify what you are looking for: competitive moves, new technologies, regulatory changes or consumer trends. Clear objectives allow you to set up precise filters and avoid information noise.
💡 Formulate 3 to 5 strategic questions your monitoring should answer every week.
Select and configure your sources
Iradia offers a catalog of over 260 RSS feeds organized by niche. Activate those matching your industry and add your own sources. The system also monitors Google News, Hacker News and search suggestions.
💡 Don't overload your sources. 15 to 25 well-chosen feeds are worth more than 100 generic ones.
Let AI filter and prioritize
Iradia's artificial intelligence analyzes each collected article, assigns a relevance score and eliminates low-value content. You only receive information that deserves your attention, ranked by importance.
💡 Regularly review filtered articles to refine relevance criteria over time.
Analyze detected trends
The Insights module aggregates weak signals and transforms them into readable trends. You see which topics are rising, which keywords are emerging and what questions your audience is asking. This data directly feeds your content strategy.
💡 Cross-reference detected trends with your internal data (analytics, customer feedback) to validate relevance.
Turn your monitoring into action
Each insight can be converted into content, a strategic alert or a report. Share key findings with your team from Iradia or export a weekly summary. Monitoring only has value if it leads to decisions.
💡 Establish a weekly 30-minute routine to turn your best insights into content or decisions.
Smart RSS Feeds
Over 260 feeds organized by niche, with AI filtering to keep only relevant content.
Insights & Trends
Automatic detection of emerging topics, growing keywords and audience questions.
SEO Explorer
Analyze search volumes and competition to validate your monitoring intuitions.
How often does Iradia collect new information?
Iradia monitors your sources continuously and updates your monitoring feed several times a day. Trends and insights are recalculated daily to reflect the latest signals.
Can I receive alerts on specific topics?
Yes. Set alert keywords and Iradia notifies you as soon as an important article matches your criteria. You can configure alerts by email or directly in the interface.
Does monitoring work for all industries?
Iradia covers 21 different niches with pre-configured sources. If your industry is not covered, you can add your own RSS feeds and the AI will adapt to your specific domain.