SEO (Search Engine Optimization)
The art of being found on search engines.
SEO, or Search Engine Optimization, refers to the set of techniques aimed at improving a website's ranking in the organic search results of search engines. It rests on three pillars: content (quality, relevance, keywords), technical (speed, structure, markup), and authority (backlinks, domain authority). Good SEO generates qualified, sustainable traffic without direct advertising costs.
Iradia includes an SEO explorer that analyzes SERPs, identifies keyword opportunities, and generates search-optimized content, all powered by AI.
How long does it take to see SEO results?
Typically 3 to 6 months for significant improvements. Results depend on your sector's competitiveness, content quality, and backlink profile.
Is SEO still relevant in the age of generative AI?
Yes. Generative AI (GEO) complements SEO but doesn't replace it. Search engines continue to index and rank content. Optimizing for both is the best strategy.
What is the difference between on-page and off-page SEO?
On-page SEO involves optimizations on your site (content, tags, structure). Off-page SEO covers external factors, primarily backlinks and brand mentions.