Pillar Page
The central page that structures your topical expertise.
A pillar page is a comprehensive content page that covers a broad topic in depth and serves as the central hub for a topic cluster. It covers the main aspects of a subject and links out to more specific pages (cluster content) through internal links. Pillar pages improve topical authority, facilitate navigation, and boost SEO for the entire cluster.
Iradia generates structured, optimized pillar pages, identifies sub-topics to cover, and creates internal linking to your cluster articles.
How long should a pillar page be?
Generally between 2,000 and 5,000 words, but length should serve topic completeness. A pillar page must comprehensively cover the theme without being redundant.
How many cluster articles per pillar page?
Ideally 5 to 15 cluster articles, each covering a specific sub-topic in depth and linking back to the pillar page and related articles.
Pillar page vs regular blog post?
A blog post covers a specific topic. A pillar page is a hub that provides a complete overview and organizes satellite content. It's longer, more structured, and more strategic.